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What is SEO?
Search Engine Optimisation or SEO is the simple task of ensuring a website can be found in Google and other popular search engines for keyphrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not here, I love seeing the light bulb go on when our clients get it. I prefer our clients to not only know what I am doing for them, but why!